FACED WITH TOUGH REGULATIONS, MORE COMPANIES JOIN IN DIRECT SALES
September 1st, 2009
BY WANG FANGQING
DESPITE the global financial crisis, China's cosmetics direct selling market remains attractive to personal care products producers for its huge potential growth. Last year, its market size reached Chinese Yuan (RMB) 17 billion (US$2.48 billion), up 11% from a year ago, according to London-based research firm Euromonitor International.
Chinese newspaper reports have stressed that last year, direct sales specialist Mary Kay earned RMB 3.7 billion (US$541.7 million), up 50% from 2007 in mainland China, while Avon's sales increased 28%, although ...
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