FACE MASKS GROW IN POPULARITY IN ASIA AND START TO EXPAND INTO WESTERN MARKETS
March 8th, 2015
SOUTH Korea’s personal care product industry is credited with developing the sheet mask, a facial covering made from microfiber, paper or hydrogel, impregnated with skincare products – and this delivery method is still popular with Korean consumers.Indeed, in South Korea, spending on sheet masks grew 11.6% in 2014 to South Korean Won KRW80 billion (USD72.34 million), following a 9.3% decrease in spending in 2013. New data from marketing research firm Kantar Worldpanel showed total spending in the South Korean facial mask market in 2014 reached KRW206.73 ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.