EXPORT LAUNCH – USA HAS STRONG DEMAND FOR MOROCCO-STYLE SOAPS
November 1st, 2016
Traditional Moroccan soap has a good market among American consumers. New York–based cosmetics company Kahina Giving Beauty launched its Morocco-manufactured ‘Moroccan beldi’ in January 2016 driven by a demand for traditional Moroccan soaps in the USA. Kahina Giving Beauty founder Katharine (NOTE – SPELLING IS CORRECT – TWO ‘A’s IN NAME) L'Heureux, told Cosmetics Business Markets. Beldi means “traditional or authentic” and in Morocco, skin cleansing and softening treatment is a key element in Morocco hammams (bathing houses). Kahina’s 100% ...
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