EXPERIMENTING THE KEY TO FULFILLING GROWTH POTENTIAL IN INDIAN HAIR PRODUCTS
July 1st, 2016
INDIA’S 1.3 billion population and a rapidly growing economy provides ideal conditions for the spread of its hair care products market, which, according to market researcher Euromonitor International, is growing at an annual rate of 8%, with sales of USD3 billion in 2016.
“Growing awareness, easier access and changing lifestyles have been the key growth drivers for the [hair care] sector,” said a note released in June 2017 by the India Brand Equity Foundation (IBEF), part of the Confederation of Indian Industry.
According to IBEF, shampoo’s market in ...
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