EUROPEAN TOBACCO INDUSTRY PLAGUED BY DECLINE AND TOUGH REGULATION
November 1st, 2009
BY ALAN OSBORN
MEASURED by what's been happening in the European cigarette market over the past 10 to 15 years, 2008 - and what we've seen of 2009 so far - hasn't been that bad. It may not have been good, exactly, but considering the global recession few people will have been looking for uplift. Unfortunately for Europe's tobacco companies though, they have deeper-rooted challenges to contend with. For whatever reason (health concerns, cost, media campaigns) the incidence of smoking - that is, the proportion of the population who smoke - has fallen relentlessly ...
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