EUROPE BRIMS WITH NOVEL FOOD INITIATIVES, BUT REGULATORY CONTROLS CAN BE EXPENSIVE AND RISKY
September 1st, 2019
Novel food ingredients and products are becoming increasingly common in branded products across Europe, finding new markets by offering twists to traditional tastes. These new technologies are enabling manufacturers to identify new untapped taste demands, which many big corporations have missed or failed to develop a product that fits a potential new market.
To reach European Union (EU) consumers for the very first time with new novel foods, that were not consumers significantly in the EU before 1997 (https://ec.europa.eu/food/safety/novel_food_en) ...
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