EUROMONITOR INTERNATIONAL SAYS NICOTINE CONSUMPTION IS FALLING

Nicotine consumption is declining worldwide, with smokers are consuming less, as well as e-cigarette and heated tobacco users, according to market research provider Euromonitor International’s ‘Nicotine Survey, Exploring the Modern Nicotine Landscape’. “Overall [the study] shows nicotine prevalence is declining not growing, and it is clear to see there isn’t much evidence that greater availability of nicotine formats is increasing smoking prevalence among adults,” said Shane MacGuill, head of tobacco research at Euromonitor International, in a ...


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