EU WINE PUBLICITY
March 1st, 2005
BY KEITH NUTHALLTHE EUROPEAN Commission will spend Euro millions over the next three years promoting French, Spanish, Portuguese, Italian, German and Austrian wines in key foreign markets. Announcing the latest of a series of such grants, (matched by national funding), Brussels noted that the main targets would be north America, China, Russia, India, Japan and non-European Union countries in central and eastern Europe. Brussels' budget for these publicity, information and public relations campaigns is nearly Euro 5 million, although some of the money will promote ...
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