EU RESEARCH PROJECT PREPARES INTERACTIVE CONSUMER DRIVEN E-CLOTHING BUSINESS MODEL
March 1st, 2011
BY KEITH NUTHALL
A EUROPEAN Union (EU) research project is developing an innovative business model which can allow consumers to design and choose their own clothing online, with manufacturers shipping remotely-controlled bespoke work. The Euro 5.17 million Open Garments project aims to create a secure and practical electronic communications system delivering customer requirements to manufacturers, who can act on them swiftly. An Open Garments' memorandum said: "Applying this the...industry [can] create and provide individual garments with a very high degree ...
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