EU LAUNCHES SMART CAR RESEARCH CAMPAIGN
October 1st, 2006
BY DEIRDRE MASON, in London
THE EUROPEAN Commission has given the green light for a campaign to make the auto-buying public aware of the new "smart car" technology manufacturers can install so that driving on Europe's crowded road system becomes safer. Already, it has a brand identity - eSafety - which the campaign intends will shortly be familiar to motorists.
A new 'eSafety Aware' organisation has been established to run the campaign and its key task is to create a solid demand for systems already available from manufacturers. The eSafety initiative ...
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