EU FOOD SALES PROMOTION GOES GREEN

BY KEITH NUTHALL THE LATEST major food product promotion programme financed by the European Union (EU) is focusing heavily on healthy foodstuffs - with organic, fruit and vegetable products getting the lion's share. The European Commission has approved 19 one-to-three year publicity programmes in 14 member states (Austria, Belgium, Britain, Czech Republic, Denmark, Germany, France, Greece, Italy, Ireland, the Netherlands, Poland, Slovenia, Spain) which will promote sales in the EU. The total budget of the programmes running between one and three years is Euro ...


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