EU FOOD CLAIMS LAW IS MIXED BLESSING SAY FOOD INDUSTRY EXPERTS
July 1st, 2007
BY DAVID HAWORTH, in Brussels WITHOUT fanfare, the European Union (EU) regulation on nutrition and health claims came into effect at the start of this month (July), beginning an significant shake-up of the EU food sector, with will take 15 years to complete. The law lays out binding EU-wide definitions of recipe formulation for low fat, low salt and low sugar within food packaging labels and advertising. From now on misleading claims such as "70% fat free" will also be banned. Any product declared to be a "superfood", especially breakfast cereals and fruit ...
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