EU ASSESSES FOOD QUALITY SCHEMES
March 1st, 2007
BY KEITH NUTHALL
FOOD quality assurance schemes (QAS) need to be well-promoted and free from red tape to thrive, a European Union (EU) study has concluded. An EU Joint Research Centre Institute for Prospective Technological Studies (IPTS) report said: "Successful schemes have significant budgets for promotion which effectively create a brand in the market." *http://foodqualityschemes.jrc.es/en/index.html
FOOD quality assurance schemes (QAS) need to be well-promoted and free from red tape to thrive, a European Union (EU) study has concluded. An EU Joint Research Centre Institute for Prospective Technological Studies (IPTS) report said: "Successful schemes have significant budgets for promotion which effectively create a brand in the market." *http://foodqualityschemes.jrc.es/en/index.html
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