ETHIOPIA’S INDIGENOUS SPORTSWEAR MANUFACTURER CAUSING RIPPLES IN THE MARKET, AMID REDUCED IMPORTS
March 18th, 2024
The CEO of an expanding Ethiopian sportswear company has told WTiN how it has combined tech investments with a creative commercial strategy to become a pan-African company that provides quality and affordable sportswear to African consumers.
Samuel Mekonnen, also the co-founder of Gofere, which was launched in 2016, has succeeded in tapping a growing regional market that used to be dominated by cheap, sub-standard products bought mainly from China. As it stands, Gofere exports to Uganda, South Sudan, Djibouti, Qatar, the United States, and various European ...
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