ETHIOPIA’S ‘SESAME STREET’ WINS EDUCATION MEDIA AWARD

BY KEITH NUTHALL AN ETHIOPIAN version of the popular USA television show 'Sesame Street' has won an UNESCO award for showing how televised puppetry can promote children's learning in developing countries. 'Tsehai Loves Learning', which screens on Ethiopian national television ETV features a knowledge hungry giraffe called Tsehai and his friend Mr Turtle. Their adventures unfurl within computer graphics resembling the Ethiopian outdoors. As well as using their stories to teach letters, numbers and shapes in the country's dominant language Amharic, the programme ...


Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.