ETHIOPIA PERSONAL CARE SECTOR EXPERIENCING RAPID GROWTH

BY JONATHAN DYSON, IN ADDIS ABABA WITH Africa's second largest population - around 85 million - and one of the world's fastest-growing economies (expanding 7% annually over recent years), the potential of Ethiopia as a market for cosmetics products is beginning to be realised by the personal care products sector worldwide. Indeed, sales of a wide range of cosmetics are growing rapidly, with both domestic and international cosmetics brands benefiting. The total value of the cosmetics market in Ethiopia reached USD25 million in the 12 months up to June 2012, ...


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