ESTEE TV
March 1st, 2004
BY PHILIP FINE
IT'S most employees' fantasies to have the company CEO see how tough it is in the trenches - and maybe in the process see the Guccis scuffed and the Armani turn sweat-stained. Dan Brestle, group president at The Estée Lauder Companies recently participated in the new US reality-based show "Now Who's Boss?". Brestle spent several days making, shipping and selling cosmetics. Seems the employee fantasy can also helps bring about new ideas. After his shifts, Brestle suggested a two-day programme to teach make-up artists at Stila, an Estée ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.