ESTABLISHED EASTERN EUROPE PAINT MARKETS SETTLE WHILE EMERGING MARKETS STILL HAVE ROOM TO GROW

EASTERN Europe is always a tough market for major paint and coating manufacturers to crack, containing multiple national markets, some in the European Union (EU), some outside, and all with differing cultural and language requirements for marketers to master. Poland, with its 38 million population and robust economy (projected by the World Bank to grow at 4.2% this year – 2018), remains the region’s most important market, with researcher Euromonitor International saying that Polish paint and coatings sales were worth Polish Zloty PLN1.29 billion (USD352.7 ...


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