ENVIRONMENTALLY-FRIENDLY SKIN CARE PRODUCTS ON THE RISE IN JAPAN
January 1st, 2012
BY JULIAN RYALL, IN TOKYO
MICROBIOLOGISTS discovered microbially-produced surface-active agents as far back as the 1960s but the cosmetics industry largely overlooked the true value of biosurfactants - as they are more handily known - until recently. Japan has been at the forefront of this move, reflecting a desire amongst Japanese consumers in recent years for products that are kind to the environment. That public interest in sustainability has been further brought into focus by the natural disasters that struck Japan last March.
So maybe it is not a major ...
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