ENVIRONMENTAL SCENTS – A GROWING SIDELINE FOR PERFUME HOUSES
November 1st, 2009
BY EMMA JACKSON
FRAGRANCE houses know how to bottle scents - that's their job and expertise. But scent is not only for graceful necks and pampered wrists; it can also market products, create ambiance, or add realism to a museum exhibit.
Perfumers and their companies are increasingly providing environmental scents for places such as museums and theme parks, to provoke an atmosphere or to recreate long lost smells - although progress is slow.
"The market is growing, but it's taking much longer than people expected," said Harold Vogt, founder of the ...
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