EMERGING MARKETS WITNESSING CREATIVITY IN DRINKS PACKAGING DEVELOPMENT
August 1st, 2010
BY WANG FANGQING, RAGHAVENDRA VERMA, BILL CORCORAN, PACIFICA GODDARD, KEITH NUTHALL
DRINKS packaging can be quite different in emerging and developing markets than in the rich world. One issue simply is scale. Poorer consumers are often, simply, more interested in smaller sized portions than richer. Then there are temperature concerns. Emerging markets are often hotter and have less air conditioning than developed markets. Drinks manufacturers have to take account of these issues.
For instance, take African markets: many still riven with poverty, so the biggest ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.