EMERGING MARKETS SEE BOOM IN C-STORE OUTLETS
June 1st, 2010
BY WANG FANGQING,RAGHAVENDRA VERMA and PACIFICA GODDARD
Convenience stores are no longer the preserve of cash rich but tine poor consumers in developed markets. They are increasingly popular in emerging markets too. Foreign convenience store operators in China, for instance, are now moving beyond major metropolitan centres - where they have long been established - to smaller lower-tier cities. As with much of China's booming economy, real change started in the mid-1990s, when the country's first c-store opened in Shanghai 15 years ago by China-owned Bright Food ...
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