EMERGING MARKETS PRODUCING CONSUMERS FOR NICHE SPIRITS
October 1st, 2010
BY BILL CORCORAN, DINAH GARDNER, RAGHAVENDRA VERMA, KEITH NUTHALL
IF there is one good indicator that niche spirit markets are developing in emerging markets, it surely has to be sales of single malt Scotch. And by that rough and ready yardstick, such markets are well on their way. Even in recessionary 2009, key emerging markets saw growth - and those that did not are poised to rebound. The Scotch Whisky Association told just-drinks that the number of nine litre cases of single malts exported to China that year, rose, for instance - up 1% year-on-year to 67,109, ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.