EMERGING BEVERAGES MARKETS DEVELOP INCREASINGLY EXPENSIVE TASTES
July 1st, 2011
BY WANG FANGQING, MINI PANT ZACHARIAH, PACIFICA GODDARD and MARK ROWE
WITH average incomes in the world's emerging markets starting to approach western levels - at least in major urban areas - drinks companies are catering to increasingly expensive and refined tastes.
China is a case in point, with consumers gravitating more towards expensive wines, and foreign brands are recognising this, said China Market Research Group's (CMR) senior analyst James Roy. French winery Domaines Barons de Rothschild, for example, has announced plans to launch its first ...
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