EMA TOLD TO SHARPEN UP ITS COMMUNICATIONS
June 1st, 2011
BY KEITH NUTHALL
A COMMUNICATIONS specialist has advised the European Medicines Agency (EMA) to set up a special board to advise on its risk communications. The agency should also change its information output from one-size-fits-all press releases to messages targeted at audiences said Dr Frederic Bouder, of King's College, University of London, because EMA has to communicate with non-specialist patients and highly trained pharmaceutical and medical professionals. In a report, he wrote: "Standard... documents, eg Q&A and press releases, are neither ...
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