ELECTRONICS GIANT PANASONIC SEEKS RARE EARTHS IN RECYCLED TELEVISIONS IN JAPAN
July 2nd, 2012
BY JULIAN RYALL, IN KATO CITY, HYOGO PREFECTURE, JAPAN
JAPAN this week engaged with China at the World Trade Organisation (WTO) over its restrictions on Chinese rare earth exports, but a Japanese electronics giant is taking matters into its own hands, with a major urban mining project.
Panasonic's Panasonic Eco Technology Center Co, or PETEC, sports a banner (suggested by its president Kazuyuki Tomita) designed to remind the staff of just who they are and what they do. In tall, bright yellow letters, it proclaims: "Treasure Hunting." Set amid lush ...
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