EGYPT – YOUNG CONSUMER BASE KEEPS COSMETICS SAKES VIBRANT AMIDST WEAK ECONOMY AND STIFLING RED TAPE
October 1st, 2017
The Egyptian Pounds EGP1.6 billion (USD90.5 million) Egyptian colour cosmetics market has had steady growth over the past year despite the downturn in the economy, the depreciation of the Egyptian pound and some serious regulatory challenges.
According to market researcher Euromonitor International, in 2016, this market grew by 18% in value terms, year-on-year, mainly influenced by the positive performance of lip care products, primarily lipsticks. The growth is remarkable given that while Egypt’s economy is growing at a steady clip, annual GDP rises are ...
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