EGYPT COSMETICS MARKET STILL STRUGGLING AFTER 2011 REVOLUTION – BUT HAS POTENTIAL
February 8th, 2015
EGYPT’S USD1 billion cosmetics and perfume market – regulated and unregulated – has still to recover from the country’s 2011 revolution. Ongoing instability and weak economic growth has stymied a hoped-for robust rebound in sales. That said, demand is starting to pick up and the country's large population of 85.5 million is making significant purchases of mass market toiletries.In the immediate aftermath of the January 2011 revolution that ousted long-term President Hosni Mubarak, sales remained fairly buoyant, but the market contracted by 25% to ...
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