IN the world's continually growing urban communities, household consumption of water accounts for the bulk of demand, and as such, has to be the target of conservation strategies, for them to maximise their effectiveness.

However, a rather gloomy report from the European Environment Agency has claimed that high prices and lack of information are preventing many households from using devices that can substantially cut their water consumption. Given that its study area was the European Union - a region many environmentalists hope will ...

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