ECONOMIC FACTORS PUSH CHINESE COMPANIES TO FOCUS ON MARKETS CLOSER TO HOME
October 1st, 2010
BY WANG FANGQING
CHINA'S perpetually rising costs and currency have, of late, been undermining China's export industry. However, this has encouraged Chinese clothing retail entrepreneurs to appeal to their domestic market, notably its demographic of Internet-savvy, younger generation consumers. And of course, a key benefit of serving domestic consumers is the ability to create brands and control the whole industrial process, from sourcing materials, to design, manufacture and marketing.
Shanghai-based Greenbox, China's leading children's clothing brand and ...
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