ECO-TEXTILE RETAILERS WALK A FINE LINE WITH CUSTOMERS
March 1st, 2011
BY EMMA JACKSON
CLOTHING and accessory consumers are fickle at the best of times, and trying to nail down their desires in the growing eco-fashion niche market is proving especially difficult as the industry moves toward environmental responsibility.
On the one hand consumers, (especially young people in mature western markets), are increasingly aware of the environmental and social footprints of fashion and textile production. On the other, many consumers seem unwilling to pay for the often higher costs that accompany a commitment to the environment and ...
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