ECJ – TURKISH POWER
July 1st, 2005
BY KEITH NUTHALLTHE EUROPEAN Court of Justice (ECJ) has rejected an attempt by a German tobacco company to prevent the European Union (EU)-wide registration of the trademark 'Turkish Power' for cigarettes, smoking accessories and other products. Plus Warenhandelsgesellschaft mbH argued that the mark could be confused with its German mark POWER, which is already registered for "tobacco, smokers' articles, (and) matches". The company claimed that consumers could confuse its mark with the Turkish Power brand promoted by applicants Joachim Balz and Friedmar Hiller. ...
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