ECJ BACKS KRAFT IN ‘MILKA’ TRADEMARK CASE
June 1st, 2009
BY KEITH NUTHALL
CONFECTIONERY giant Kraft has won an important precedent-setting ruling at the European Court of Justice (ECJ) to protect its 'Milka' mark, for chocolate, cocoa, bakery, sugar, ices, milk and other products. Judges have ruled that Vivartia ABEE Proïonton Diatrofis kai Ypiresion Estiasis, of Greece, cannot register as a European Union (EU) trademark its 'Milko' sign, written in western Latin and Greek alphabets, for "milk with cocoa" products. The court ruled: "There is a likelihood of confusion..." between the two marks, ...
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