EC RELEASES ANTI-ALCOHOL ABUSE STRATEGY

BY ALAN OSBORN THE LONG-AWAITED communication from the European Commission on alcohol has been predictably well received by a drinks industry, which had feared Brussels would burden them with marketing restrictions. At times in recent months producers had frankly feared they would be forced to print health warnings on labels, to restrict or censor advertising and possibly even to accept higher taxes to reduce consumption. None of this has happened. The Commission paper makes clear that the target of European Union (EU) policy in this area is not the ...


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