EASTERN EUROPE – ENLARGEMENT
June 1st, 2004
BY MARK ROWEIT is understandable to see how the cosmetics industries in the European Union's (EU) newest members might view the recent expansion of the EU club with mixed feelings. On the one hand, new markets have opened up: if their products are good enough to sell at home, they can now sell them from the Baltic to the Atlantic. On the other hand, free markets work both ways, and the domestic cosmetic industries are braced for a retail onslaught from the world's leading companies.Meanwhile, cosmetic companies from Latvia to Hungary and Slovakia to Malta, must ...
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