EASTERN EUROPE COSMETICS AND PERSONAL CARE INDUSTRY FEATURE

BY MARK ROWE WHILE personal care product sales for the 15 countries that made up the European Union (EU) before 2003, plus Switzerland and Norway, increased by just 1% in 2005/2006 on the previous year - eastern Europe is a more enticing prospect for the industry, and has been singled out by major organisations and companies as a shining light for sales, investment and production. "Although market growth slowed in 2005, due to economic difficulties in key major markets, there are optimistic signs for the coming years, especially in the central and eastern ...


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