E-COMMERCE GROWTH DRIVES INNOVATION AMONG CHINESE BRICKS-AND-MORTAR PERSONAL CARE PRODUCT RETAILERS
January 1st, 2016
Chinese consumers are buying more of their cosmetics online on China’s top two ecommerce sites Tmall.com and JD.com and also specialist sites Lefung.com, Tiantian.com and Jumei.com, forcing bricks-and-mortar own brand retailers to rethink their strategy. Market leading retailer – AS Watson, a Hong Kong-based chain which operates 14,000 stores in greater China and worldwide and which sells a wide range of Watson’s own brand personal care products, has also been adjusting to compete.
It operates its own store on Tmall but also runs online stores in various ...
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