E-COMMERCE AND DIGITALISATION BOOM IN THE GULF
February 1st, 2021
E-commerce and digitalisation have needed a good push to really get going in the Gulf. And this has happened through Covid-19. The pandemic has shoved digitalisation into widespread adoption amid an otherwise difficult economic environment.
In the Gulf’s two largest economies, Saudi Arabia and the United Arab Emirates (UAE), there has been a flurry of digital activity since the pandemic hit. In the six months during and following stay-at-home measures in early 2020, e-commerce has grown more than in the past six years, according to Visa. A Mastercard survey, ...
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