DUNKIN’ DONUTS PREPARES TO EXPAND IN CHINA – BUT COMPETITORS AWAIT
March 8th, 2015
VETERAN customers of US-based coffee and donut chain, Dunkin’ Donuts would be confused having to wait outside the company’s outlets on main shopping street Huaihai Lu in downtown Shanghai. The store does not open until 8.30am - very late for regulars in western countries where stores typically open at 5:30am to catch the breakfast trade, a staple of Dunkin’ Donuts revenue. China has been an enigma for Dunkin’ Donuts. “Head office has had to learn that Chinese people like to go to western cafes in the afternoon and they like to linger, over coffee and ...
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