DUNHILL
June 1st, 2002
BY MARK ROWEJIMMI Rembiszewski looks upon the transformation of Dunhill with some pride. "I was told that once a brand is in decline you may as well give up," said BAT's marketing director. "We have turned it around without reducing price and it's enjoying an enormous revival." Last year, sales reached historically high records with 14 per cent growth compared with 2000. The main areas for growth were in Malaysia, where it commands almost half the market, Taiwan, and an incredible 10 per cent month-on-month growth in South Korea.Launched in 1939, Dunhill Virginia ...
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