DRINKS-MUSIC LINK
February 1st, 2004
BY PHILIP FINE
A NUMBER of major American drinks companies have signed up with
online music operators in a flurry of cross-promotional activity following growing public awareness of the fact that illegal music downloading could run the risk of legal action for consumers. The recording industry's legitimate digital providers have meanwhile been logging significant sales and the US drinks industry has been keen to hitch a ride aboard the growth of this youth-orientated market segment.
In the last few months, signed agreements have been announced between Pepsi-Cola ...
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