DRINKS IN 20 YEARS: FUNCTIONALITY, HEALTH AND INDIVIDUALISATION TO REIGN

BY MJ DESCHAMPS In 20 years' time, consumers might be looking back on today's beverage market and laughing at the fact that people were once buying drinks just because they were thirsty. "We're going to start seeing a whole lot of new, nutritional ingredients popping up in our drinks soon - functionality will be the biggest theme in 20 years," said Tom Pirko, president of California-based international food and beverage advisory firm Bevmark LLC. Drinks manufacturers are already starting to gravitate towards this trend of functionality - ...


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