DRINKS FAIR TRADERS CREATE NEW NICHE MARKET
April 1st, 2007
BY MONICA DOBIEETHICALLY conscious consumers are spending more money on buying certified fair trade wine, although the marketing of other drinks certified to promote social development in poorer countries has been slower to grow.Fair trade wines volumes are now respectable, with the London-based Fair Trade Foundation saying consumption is highest in the UK, with worldwide sales volumes totaling 618,000 litres in 2004 (bought entirely in Britain), and 1.39 million in 2005, with Britons buying 1.12 million of the share.Some examples include Chile's Los Robles ...
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