DR OETKER GETS ITS SPOON INTO INDIA’S BREAKFAST CEREAL MARKET
September 1st, 2011
BY MINI PANT ZACHARIAH
GERMAN food giant Dr. Oetker entered India's growing breakfast cereal market on Wednesday (September 21), with the launch of its muesli brand, Vitalis.
Now available in Delhi, Mumbai, Pune, Kolkata, Chennai, Hyderabad and Bangalore, Vitalis is imported from Germany and available in four crunchy variants, including raisins and honey and chocolate granola. It is priced at Indian rupees INR189 (USD3.91) for 375 grams.
Growing health awareness in India, along with more disposable income has created a breakfast cereal market that is growing at ...
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