DOUBLEMINT
April 1st, 2003
BY PHILIP FINE
DOUBLEMINT chewing gum seems to have lost its flavour amongst European Union legal officials. Manufacturer Wm. Wrigley Jr. Co. was hoping to trademark the
popular brand across the European Union but European Court of Justice Advocate General Francis Jacobs has advised that the word combination "Doublemint" lacks a required imaginative element to merit trademark protection. He said the term is equally applicable to mint-flavoured or mint-scented products, not just chewing gum. An ECJ ruling, probably following this line, is expected this ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.