DIXY GROUP LAUNCHES USD25.5 MILLION MARKETING OVERHAUL
May 1st, 2011
BY LENA SMIRNOVA
RUSSIA'S Dixy Group will spend US dollars USD25.5 million on a marketing overhaul that will start on June 1, the company announced in Moscow last night (May 30).
As part of the new strategy, the company will redesign the look of its stores and roll out a Russia-wide advertising campaign to solidify its identity as a friendly, neighbourhood supermarket.
"Our new marketing strategy that we are presenting to you today is very reflective of our core values and beliefs," Ilya Yakubson spoke via teleconference from London to a Moscow ...
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