DIVERSIFYING ASIAN HAIR CARE TRENDS WIDEN MARKET FOR PERSONAL CARE PRODUCT MANUFACTURERS
January 1st, 2010
BY WANG FANGQING
ASIA is opening up to the wider world culturally and its hair styles are becoming more varied as a result, allowing personal care product companies to sell a wider range of hair care lines.
With growing attention paid to appearances, Chinese consumers, for instance are spending more on their hair care. According to the London-based research firm Euromonitor International, the market size of hair products in China could reach Chinese Yuan RMB 35 billion (US$5.1 billion) by 2013, at an annual growth rate of 7.2% from 2008, when Chinese consumers ...
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