DISTRIBUTION PROBLEMS CONTINUE TO IMPEDE GROWTH OF INDIAN BRANDED FOOD SECTOR
October 2nd, 2013
International and major domestic food companies who want a share of India’s fast growing branded food consumer markets have one major difficulty especially – dealing with the country’s underdeveloped and fragmented distribution networks.These are especially complex given India’s cultural diversity. It is a country that has markets within markets, involving numerous languages, varying tastes and cultural preferences. They do not just pose serious challenges to nationwide advertising and marketing, they make it harder to organise pan-Indian distribution. ...
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