DISTANCE MARKETING

BY KEITH NUTHALL
A PROPOSED European Union directive that would restrict spamming and other controversial online marketing devices for financial services has failed to secure approval at the EU Council of Ministers, despite having been tabled in 1998. A communiqué from the council for the European internal market said, that following a long debate, ministers were "not in a position to reach agreement by qualified majority on this issue." The stumbling block appears to be a dispute over whether Member States can continue to apply their own national distance ...


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