DIRECT E-MARKETING

BY ALAN OSBORN
EUROPE'S direct marketing organisations have expressed delight at a vote in a European Parliament committee to agree an opt-out system for electronic messaging in the EU Member States.

What the MEP's are saying is that companies should not have to seek permission from consumers before sending them unsolicited commercial e-mails, or "spam," (the so-called "opt-in" approach), but can operate on the basis that if the messages are unwanted the recipients can opt out.

"This is a tremendously important vote for the European direct ...


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